‘Nobody Is Going To Be Spared’: FDA’s Tukaram Mundhe Issues Strict Warning Amid Notices To SRK, Ajay & Tiger

FDA Commissioner Tukaram Mundhe said “nobody is going to be spared” as Shah Rukh Khan, Ajay Devgn and Tiger Shroff face notices over their Vimal Elaichi ad.

Rapid Read

Rapid Read

Summarized by AI.

+

FDA Commissioner Tukaram Mundhe warned “nobody is going to be spared” after SRK, Ajay Devgn, and Tiger Shroff received notices for their Vimal Elaichi ad. The ad is suspected of being a surrogate for a prohibited product, violating FSS Act, with penalties up to Rs 10 lakh.

More Rapid Read

Like this summary?

Share Your Feedback

Maharashtra FDA has sought explanations from Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their participation in a Vimal Elaichi advertisement. (Photo: Social Media)

Shah Rukh Khan, Ajay Devgn and Tiger Shroff got notices from the Maharashtra Food and Drug Administration (FDA) over their Vimal Elaichi advertisement. Now, a day after the notices were given to the superstars, FDA Commissioner Tukaram Mundhe has spoken about it and, in his recent conversation with PTI, he claimed that anyone who does anything that isn’t right will not be spared.

Speaking to PTI, he said that regulations apply to everyone and no one in the chain will be spared. The FDA Commissioner asserted, “The issue is about Food Safety and Standards Regulations implementation. One of the regulations is about advertisement and misleading claims,” while adding that the Vimal company’s ad looked like a possible surrogate advertisement for a prohibited product.

He further continued and added, “Advertisers found violating the provisions would be issued notices and asked to explain why action should not be initiated against them. Everybody across the chain is responsible. It applies to all… Nobody is going to be spared, whether rural or urban. Those who sell, those who possess, those who process, those who manufacture, it is applicable to all.”

About The Notice To SRK, Ajay & Tiger

The notice sent to SRK, Ajay & Tiger, according to a report in IANS, stated, “Upon examination of the said advertisement, it prima facie appears that the advertisement promotes the Vimal brand, which is mainly associated with Pan Masala, a product prohibited for manufacture, storage, transportation, distribution, and sale in the State of Maharashtra for a period of one year, with effect from the date specified in the Prohibition Order dated the 13th July, 2026, issued by the Commissioner of Food Safety, Maharashtra State, under Section 30(2)(a) of the FSS Act, 2006.”

The FDA has cited Section 24 of the Food Safety and Standards (FSS) Act, 2006, which bans misleading or deceptive advertisements for food products. It has also referred to Section 53, under which those involved in misleading food ads can face a penalty of up to Rs 10 lakh. The notices are part of the Maharashtra FDA’s wider action against food safety violations.

Key Questions Answered

Powered by

Ask News18

The Food Safety and Standards (FSS) Act, 2006, specifically Section 24, prohibits misleading or deceptive advertisements for food products. Additionally, the Food Safety and Standards (Advertising and Claims) Regulations, 2018, require that claims made in food advertisements must be clear, accurate, and not misleading. Violations of these regulations can lead to orders to stop the advertisement or take corrective actions.

FDA Commissioner Tukaram Mundhe stated that “Nobody Will Be Spared” in the ongoing crackdown, indicating that other celebrities could face similar notices.

Surrogate advertising promotes products harmful to public health, such as pan masala, by using branding, colours, and presentation that link to the restricted product through a legally advertised one, like elaichi. This strategy reinforces the image of the harmful brand in consumers’ minds.

Powered by

Ask News18

Click here to add News18 as your preferred news source on Google.

Check RBI MPC Meeting 2026 Live Updates, Repo Rate Today.

Original source: https://www.news18.com/